A real estate
firm with
a firm grip on reality

MSM Equities invests in real, clear value with a unique ability to identify opportunity.

Data driven model

Data driven model to invest only in the most stable yet valuable sectors (currently: office and warehouse)

Annualized returns

Target annualized return to our investors, with the lowest risk exposure of any available investment vehicle

long-term asset appreciation

Expected long-term asset appreciation through creative tenanting and other value-add programs

“But I can make
15-18% every year!”

Some investors claim they could beat our healthy yet conservative 8-12% yield with other investments. So we did the math:

Invest $100,000 at age 25
Add $100,000 each year
Compound at 15% annually
Cash it all out at age 80

You would have $1,888,239,226.06, or nearly $1.9 billion. So why doesn’t anyone have that portfolio? Three simple truths:

1 Very few have the discipline to save a big portion of their income every year
2 Between ages 25 and 80, most people change their strategy, creating new risk, loss and setback
3 Nobody has ever made 15% on their entire investment every single year

The MSM approach:

Endurance running,
not home runs

We are far more concerned with protecting our investors’ downside than trying to stretch the yield by another percent. Over any period measured in decades, the slow and steady approach has always outperformed funds that swing for the fences.

We continually review and adjust our market and/or class focus. Over the past few years, the residential market has been in an upcycle, while retail presented its own dangers. So MSM focused on office, warehouse and flex properties, because that’s where the value lives right now

Current criteria:

Class A
Commercial/ Industrial
85%+ Turnkey
Tristate Territories
25%+ Equity

What others call radical transparency, we see as the basis for communication.

When you’re an MSM investor, there’s nothing we know that you do not. That’s not just a promise, it’s a fact of our existence.

In our book, the investment relationship only works if you sleep well knowing you entrusted your money in the right hands. Every minute of every day, we work to earn your trust that we will act responsibly with your money; that we will share every morsel of data with you; that we will do everything in our power to secure your equity and yield; and that we will always act with honor and integrity on your behalf—with assets, tenants and you.

Clear, open, direct communication
Photo, video and other visual insights
The good, the bad and the ugly data
Detailed monthly reports in simple English
Timely updates on financial, legal,
environmental, tenant and market news
24/7 access to all our data—no need to ask
The whole truth, and nothing but—always
1:1 communication with our leadership members


The bottom line starts at the top

Our company culture is an extension of the
core values of our visionary leadership team:


Founder & CEO
Moishe Samet serves as Head of Strategy & Vision at MSM Equities, leading the firm’s larger investment direction. Read more

A serial entrepreneur across multiple financial services verticals, he is celebrated for his keen grasp of investment philosophy and legendary discipline. He is often sought out by leaders and company boards to lend his financial intelligence and business insights.

Moishe’s ability to read deeper than the balance sheet empowers MSM to truly understand a property’s historic and future value and investment potential.

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Co-founder & COO
Ari Flohr acts as Head of Operations & Integration at MSM Equities, spearheading the firm’s cross-functional activities. Read more

He is credited with developing new formats of accountability, communications, transparency and data sharing, all leading to tangible gains in investor peace of mind and perpetual loyalty.

Ari’s extreme process orientation is part of MSM’s operational code: his love for building self-sufficient microteams creates laser-like focus on individual portfolios, so every asset gets the attention and care it deserves.

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Head of Asset Management & Leasing
Adhish Lal has 15+ years of comprehensive experience representing landlord interests across multiple disciplines including leasing, disposition, valuation, financing, and management. Read more

He has successfully executed transactions in markets across the US and Europe and was a founding member of a public company’s European headquarters in the Netherlands.

He has directly managed industrial, office and retail buildings, including landmarks such as Boston’s Faneuil Hall Marketplace and Union Station in Washington DC.

Under his astute leadership of MSM's asset management and leasing teams, the firm's entire asset management platform is gaining an unprecedented competitive and financial advantage.
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You deserve to know

Get the whole truth, and nothing but: